Bettina (she/hers) serves as CEO of the Downtown Boulder Partnership, which comprises a 49-block Business Improvement District, a 501c6 nonprofit entity and a 501c3 nonprofit entity, all organized to promote the civic, economic and commercial vitality and well-being of downtown Boulder, Colorado, and to preserve its historic and cultural environment. From 2018-2023, she served as CEO of Downtown SLO in San Luis Obispo, California, a place management organization advocating for small business, local economic vitality, public safety, and a cultural center.

With more than 15 years of professional leadership experience in the nonprofit, creative, and business sectors, Bettina has a proven track record in program and experience/event design, organizational management, and building collaborative relationships to bolster communities. She is committed to positioning cultural and arts activities as essential to healthy economic development. She uses design principles with an equity lens to empower and activate communities, and she is an advocate for diversity and inclusion as critical to business and organizational success.

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She recently published a chapbook of poetry and is currently writing her first nonfiction book. She likes wordplay, and the outdoors, and her favorite muppet is Cookie Monster.